Alfa Romeo South Africa

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    Relive with us the highlights of June 24th, the day Alfa Romeo celebrated its 110th birthday.
    Please find at this link a summary video.
    The show broadcasted live from the Museo Alfa Romeo in Arese is also available on demand at this link.

    Relive with us the highlights of June 24th, the day Alfa Romeo celebrated its 110th birthday.

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    Today, Alfa Romeo officially celebrates its 110th birthday, reopening the doors to its historic museum in Arese.
    Visitors will have access to areas of the museum previously concealed from public view, featuring an additional 150 cars, plus trophies, artwork and engines.
    “Alfa Romeo in Uniform,” a new section dedicated to the cars of the carabinieri – the national police...

    To commemorate a milestone that very few automakers can match, Alfa Romeo today celebrates its 110th anniversary, reopening the doors to its historic museum in Arese, Italy, while following all current health and safety guidelines. The brand invites fans from around the world to see new sections of the museum, enjoy exclusive video content, and join the festivities online.

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    Join us to celebrate the 110th anniversary of Alfa Romeo, live from the Arese museum. Web streaming starts at 3:30 pm CET at this link.

    Join us to celebrate the 110th anniversary of Alfa Romeo, live from the Arese museum. Web streaming starts at 3:30 pm CET at this link.

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    The "Storie Alfa Romeo" series comes to an end in the week of the Brand’s 110th anniversary, highlighting the cars that embody 110 years of styling and technical excellence, all proudly “Made in Italy”.
    Giulia and Stelvio are the ultimate expression of "The mechanics of emotion": a philosophy that has always placed the driver at the heart of a thrilling driving...

    Imagine the infamous Nurburgring Nordschleife on a spectacular day. The iconic “green hell” set deep in the forests. The air is cool and dry – ideal performance conditions. Two months after its launch, the Giulia Quadrifoglio is called upon to conquer a track that over the years has witnessed many Alfa Romeo wins.

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    The 8C Competizione provided a laboratory for the future founded in Alfa Romeo’s roots.
    Identity, values, styling and technical prowess epitomise the brand’s pursuit of option power-to-weight ratio, perfect balance, and driving precision.
    Faced with the challenges of the third millenium, the motoring world stopped for a moment to admire Alfa Romeo’s new jewel: “It's called...

    The 8C Competizione: a laboratory for the future founded in Alfa Romeo’s roots. It was created in the face of the automotive industry’s preparation for the new millennium and it became the banner around which Alfa Romeo would redefine its identity and values - a stylistic and technical point of departure for future product planning.

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    A million people in dealerships at its launch and over 680,000 sales overall: the 156 was one of Alfa Romeo’s greatest ever successes.
    Presented in 1997, it rapidly won over customers and critics and won the all-important “Car of the Year” award in 1998.
    The 156 mixed strength and innovation with classic Alfa Romeo charm, while also reviving the colourful influences that...

    Almost a million people visited dealerships on the first "open doors” Sunday. Over 100,000 orders were taken in a few months. 680,000 total sales recorded between 1997 and 2005.

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    Ingenuity, advanced materials, and styling that marries technological innovation and creativity: these are the ingredients of the Tipo 33’s design.
    Rooted in Alfa Romeo’s competitive spirit, two “non-identical twins” were conceptualized on this racing technology:  the 33 Stradale and the Carabo.
    Designed by Franco Scaglione, the 33 Stradale is a masterful synthesis of...

    Headlights for “eyes”, the front grille for a “mouth”, the front for its “face” – and, of course, the car its “body”, with “shoulders” and “hips” traced by the wheel arches.

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    The Giulietta Spider’s starring role in Italian films at the beginning of the 1960s were the dress rehearsals for the Duetto to comement Italian charm in Hollywood movies.
    The Africa Romeo Duetto was irresistible, seducing Steve McQueen, Dustin Hoffman, and Muhammad Ali.
    Faithful to Alfa Romeo DNA, the Duetto was uch more than a trend-setter: it was deeply elegant and also...

    “It is a very forgiving car. Very pretty, too.” That’s what Steve McQueen had to say about the Duetto. The legendary actor and car enthusiast had been invited by Sports Illustrated to try the Italian spider in the summer of 1966, along with other "fast friends".

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    The fifth episode of the “Storie Alfa Romeo” is set in post-war Italy, rebuilding towards the economic boom.
    Alfa Romeo confirmed its legendary status: the fastest cars on the track and on the road.
    Alfa Romeo became both a status symbol and the perfect high performance police cars. Both the State Police and the Carabinieri have used just about every Alfa Romeo model from...

    In post-war Italy, Alfa Romeo cars were legendary. They proved they were faster than any other car, both on the track and on the road. They were powerful and they always won, no matter what - like good over evil. They had all the right technical and symbolic characteristics to become the natural choice for the State Police Corps.

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    The bond between Alfa Romeo and Formula 1 is inscribed in the history of GP racing: Alfa Romeo won the inaugural Grand Prix Championship in 1950, with Nino Farina on board an Alfa Romeo Tipo 158 "Alfetta", a success repeated in 1951 by Juan Manuel Fangio in the Alfetta 159
    Race number One Thousand
    May 13 marks the anniversary of the very first Formula 1 Grand Prix race ever,...

    The bond between Alfa Romeo and Formula 1 is inscribed in the history of GP racing: Alfa Romeo won the inaugural Grand Prix Championship in 1950, with Nino Farina on board an Alfa Romeo Tipo 158 "Alfetta", a success repeated in 1951 by Juan Manuel Fangio in the Alfetta 159

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    Alfa Romeo remained a benchmark during the years before and after the Second World War, while industrialisation began moving the motor car away from the artisan approach towards modern manufacturing
    The 6C Villa d’Este was a trailblazer in terms of elegance, technical novelties, performance and prestige
    Thanks to incomparable sensual styling, the 6C Villa d’Este attracted...

    In 1949, the most prestigious motoring award in the world was the Gold Cup at the Concorso Villa d’Este held on the shores of Lake Como in northern Italy.

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    In the 1930s, the 6C 1750 possessed the unique ability to win races and design awards
    With outstanding power-to-weight ratio and perfect balance, the 6C 1750 launched technical traditions that continue today

    The flying man from Mantua
    On April 13, 1930, just after 5am, the silent shadows beside Lake Garda are shaken by the rumble of an Alfa Romeo 6C 1750 Gran Sport...

    On April 13, 1930, just after 5am, the silent shadows beside Lake Garda are shaken by the rumble of an Alfa Romeo 6C 1750 Gran Sport Spider Zagato driving at 150km/h with its headlights turned off.

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    Stories and characters from the early 20th century, centered around the first car: an elegant convertible capable of a hundred kilometers per hour
    The Frenchman from Naples
    The story begins officially on 24 June 1910 when Anonima Lombarda Fabbrica Automobili (hence the ALFA) is founded. But the A.L.F.A. story starts a few years earlier, with a colourful character: a Frenchman...

    Stories and characters from the early 20th century, centered around the first car: an elegant convertible capable of a hundred kilometers per hour

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    “Storie Alfa Romeo” goes behind the scenes to retrace the 110 years of Alfa Romeo’s history
    Unpublished anecdotes and archive images of the cars on show at the Museo Storico Alfa Romeo, Arese
    Episode 1 begins aboard the brand’s first model, the 1910 24 HP

    Great stories are always exciting. They can even bring a sense of security and reassurance:  just think about every...

    Great stories are always exciting. They can even bring a sense of security and reassurance: just think about every childhood story time.

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    Readers of the specialist German magazine have named the Alfa Romeo Spider as the most popular classic car in the “Convertibles” category. The Alfa Romeo Giulia Sprint GT has won the inaugural award for the most coveted “people's sports car”
    Another double win for Alfa Romeo at the “Motor Klassik Awards”. Last time round, readers of the German magazine crowned two of the...

    Readers of the specialist German magazine have named the Alfa Romeo Spider as the most popular classic car in the “Convertibles” category. The Alfa Romeo Giulia Sprint GT has won the inaugural award for the most coveted “people's sports car”

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    Midrand, 25 February 2020 – Alfa Romeo and Jeep will be taking its fastest cars to the Emerald Speed Fest from 28 February to 1 March. The inaugural event takes place at the Emerald Resort and Casino in Vanderbijlpark along a custom-made 1.6km track where high-performance, modern, historic and supercars will compete.
    In its 110th anniversary year, Alfa Romeo will storm the...

    Alfa Romeo and Jeep will be taking its fastest cars to the Emerald Speed Fest from 28 February to 1 March.

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    June 24 will mark Alfa Romeo's 110th anniversary, having dealt motorists’ from race tracks to their emotions.
    For this anniversary, the Alfa Romeo Style Center has designed a new logo. Faithful to the brand’s most iconic elements, the "110" is a dynamic suggestion in graphic form of the transition between the past and the future.
    A number of events will take place...

    On June 24, 2020, the Alfa Romeo brand will mark a new prestigious milestone: we will celebrate 110 years distinguished by technological innovations, sporting successes and memorable creations on four wheels.

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    Alfa Romeo announced an innovative communication project for the launch of the Stelvio and Giulia Model Year 2020 starring Kimi Räikkönen and his wife Minttu Räikkönen during the press conference at the museum in Arese.
    The C38 car with special exteriors designed for the occasion that will be racing in Monza in the Italian Grand Prix was also revealed.
    Drivers Kimi...

    Alfa Romeo announced a new one-of-a-kind communication project this evening. For the launch of the Giulia and Stelvio Model Year 2020 at the end of this year, Kimi Räikkönen and his wife Minttu Räikkönen will be the stars of a mini-serial of five adverts.

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    Alfa Romeo is a name steeped in Kyalami folklore, with many local racing championships under its belt at the historic site that plays host to the 2019 Festival of Motoring. And the premium performance brand won’t disappoint, with an exciting line-up on display celebrating the Italian icon’s racing pedigree.
    First up is the latest Stelvio Quadrifoglio, the first Quadrifoglio...

    Alfa Romeo is a name steeped in Kyalami folklore, with many local racing championships under its belt at the historic site that plays host to the 2019 Festival of Motoring.

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    The Stelvio Quadrifoglio with the Carrera crew on board stars in the spectacular parade with the supercars taking part in the 21th Gumball 3000.
    At its side, the “Alfa Romeo Racing” special series cars, with Antonio Giovinazzi at the wheel of the Giulia Quadrifoglio.
    A thrilling day at the Balocco Proving Ground: the Centro Stile Alfa Romeo exhibited its extraordinary...

    The Balocco Proving Ground welcomed the Gumball 3000 during yesterday's stage, from Venice to Monaco.

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    An epic journey across 11 countries on board a Stelvio Quadrifoglio with a very special livery, a one-off designed for the occasion by the Alfa Romeo Design Centre.
     The on-road adventure involves over one hundred supercars, prototypes and one-offs and brings together a parade of celebrities from all over the world eager to support the event's charitable aims.
    The Italian...

    The Gumball 3000 is a non-competitive motoring event covering a course of 3,000 miles, or almost 5,000 kilometres, on roads open to traffic, and every edition visits locations symbiotic to the international jet set.

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    Midrand, 2 May 2019 – Every year, the hills within the picturesque Garden Route town of Knysna come alive with the sound of sonorous exhaust music, cheering spectators and popping champagne corks, during the Jaguar Simola Hillclimb.
    Alfisti and motoring fans attending South Africa’s premier motoring and motorsport lifestyle event can look forward to a fantastic spectacle of...

    Every year, the hills within the picturesque Garden Route town of Knysna come alive with the sound of sonorous exhaust music, cheering spectators and popping champagne corks, during the Jaguar Simola Hillclimb.

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    Midrand, 26 April 2019 – Alfa Romeo is once again giving German and Japanese competitors cause for concern as the Italian brand continues to challenge the reliability status quo.
    Respected British motoring publication and the UK’s biggest-selling motoring weekly, Auto Express, has announced the results of the Driver Power 2019 brand survey, and Alfa Romeo managed a highly...

    Alfa Romeo is once again giving German and Japanese competitors cause for concern as the Italian brand continues to challenge the reliability status quo.

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    For the fourth time in a row, Giulia is named "Future Classic" in the "Mid-Size Class" category.
    The 1968 Alfa Romeo 33 Stradale won the first place in the "Milestones of Design" category.

    Double win for Alfa Romeo at the "Motor Klassik Awards 2019". The readers of the important German magazine named the current Alfa Romeo Giulia "Future Classic" in the "Mid-Size Class"...

    Double win for Alfa Romeo at the "Motor Klassik Awards 2019". The readers of the important German magazine named the current Alfa Romeo Giulia "Future Classic" in the "Mid-Size Class" for the fourth time in a row.

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    What first-time car buyers should know
    Midrand, 17 October – Whether it is new or used, buying your first car can be an amazing experience, if you are properly prepared and aware of all the potential pitfalls. Juan Wheeler, Chief Financial Officer at FCA South Africa provides some tips for first-time vehicle buyers. 
    The first step on the journey towards buying your new...

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    Alfa Romeo Named Best of Show at the 68th Pebble Beach Concours d’Elegance
    At the 2018 edition of the Pebble Beach Concours d'Elegance, the coveted gold ribbon that marks out the "Best of Show" car was placed on the magnificent deep blue bodywork of a 1937 Alfa Romeo 8C 2900B Touring berlinetta.The Italian masterpiece fought off competition from 209 cars, from 17 countries, on...

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    An extraordinary birthday for the Alfa Romeo brand

    On 24 June, the brand turns 108 years old: a special anniversary in a 2018 full of events.
    The Nürburgring Edition Giulia Quadrifoglio e Stelvio Quadrifoglio “NRING” special series have been released, with 108 units of each model being made available.
    On Sunday, it will be possible to watch the Alfa Romeo Sauber F1 Team...

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    The Mille Miglia is Alfa Romeo

    The excitement of an edition that has further consolidated the bond between the brand and the “Red Arrow” is still tangible.
    47 cars at the starting line and three on the podium, ninety years after the first victory.
    International stars, drivers and enthusiasts among the crews of the Alfa Romeo cars entered by FCA Heritage.
    A celebratory...

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    The 2018 Mille Miglia is a triumph for Alfa Romeo

    A wonderful day for Alfa Romeo: the Mille Miglia concludes with its cars in the top three places.
    The race caravan paid a celebratory visit to Milan and to the Museo Storico Alfa Romeo at Arese, where time trials were held on the internal circuit.
    Marcus Ericsson and Charles Leclerc, the drivers of the Alfa Romeo Sauber F1...

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    2018 Mille Miglia: The Third Stage

    An exciting stage from Rome to Parma has been run over the historic Mille Miglia roads, but there are more thrills still in store.
    To mark the ninetieth anniversary of Alfa Romeo's first victory, late this morning the race will pay a celebratory visit to Milan and to the Museo Storico Alfa Romeo at Arese, where time trials will be held on...

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    2018 Mille Miglia: Second Stage

    Yesterday the caravan threaded its way down the Italian peninsula from Milano Marittima to Rome.
    The excitement of the race mingled with the beauty of the landscapes, making a truly thrilling day.
    At Pesaro two and four wheels met in a warm embrace, as the town also welcomed the twelfth stage of the Giro d’Italia, for which Alfa Romeo is the...

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    2018 Mille Miglia: The First Stage
    The Alfa Romeo myth is once again travelling the roads of the Mille Miglia, ninety years after its first success, which it now celebrates with the “Alfa Romeo: the Mille Miglia in 90 places” project, retracing the most significant stages in a unique story. Yesterday's stage took the caravan from Brescia to Milano Marittima, accompanied by the...

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    2018 Mille Miglia: Sealing and Inspection

    A special edition celebrating the ninetieth anniversary of Alfa Romeo's first win in the Red Arrow race gets under way.
    To celebrate this historic milestone and to transfer the passion from legendary models to current production, a special site hosting 90 photos has been created to tell this unique story.
    Piazza della Vittoria in...

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    ALFA SMOKES THE HILL

    Giulia QV takes two podium positions at exciting Jaguar Simola Hillclimb
    Returns Alfa Romeo to its racing roots
    Record breaking attendance of more than 17 000 spectators

    Alfa Romeo fans were treated to a great spectacle of racing this past weekend at the Jaguar Simola Hillclimb. Fans were able to watch the much loved Alfa Giulia QVs participate in...

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    A Double Award for Alfa Romeo in the UK

    Giulia Quadrifoglio was named “Best Sports and Performance Car” at the British What Car? Magazine’s “What Car? Car of the Year 2018" awards.
    It is the seventh prize the sports sedan has won in the United Kingdom in the last 12 months.
    Stelvio was named “Premium SUV” at the Company Car Today CCT100 Awards 2018.

    Alfa Romeo continues...

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    FCA Heritage at the Mille Miglia 2017
    Midrand, South Africa – The historical re-enactment of the Mille Miglia – the race famously defined by Enzo Ferrari as “the most beautiful travelling museum in the world” – will be held from 18 to 21 May 2017. Staged for the 35th time, the event welcomes several rare classic Alfa Romeo cars from the FCA Heritage collection. As is the...

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    Alfa Romeo's 4.0 plant and Samsung technology
    Midrand, South Africa – FCA opens the doors of its Cassino plant - cradle of the new generation Alfa Romeo - to reveal the achievements of its partnership with Samsung, which aims to deliver greater efficiency and better quality in FCA's Italian plants.
    Cassino, the plant that builds Alfa Romeo’s new-generation models
    Constructed...

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    Multiple wins for Fiat Chrysler Automobiles – Alfa Romeo Giulia and Abarth 595 voted as "Best Car 2017"
    Midrand – Fiat Chrysler Automobile’s Alfa Romeo Giulia and Abarth 595, have been chosen “Best Car 2017” in their respective import categories in the readers voting of the renowned specialist magazine “auto motor und sport” (AMS).
    The readers selected the new Alfa Romeo...