Subaru Southern Africa

Vincent Roberts Wins Forester - 17 Sep 19

VINCENT ROBERTS WINS A SUBARU FORESTER AND FULFILS CHILDHOOD DREAM

17 September 2019, Johannesburg - Subaru Southern Africa and Montego Pet Nutrition have handed over the keys of a 2019 Subaru Forester 2.0i CVT today to Mr. Vincent Roberts, winner of the Field & Forest Taste of Adventure competition.

At the handover ceremony held at Subaru Johannesburg, an elated Mr. Roberts expressed how he had always wanted to own a Subaru since he was a child and how shocked he was to hear that he had won and overcome by emotions during the initial announcement telephonic conversation.

An avid dog lover and owner of 2 rescued dogs, the Bloemfontein local was randomly drawn as the competition winner amongst thousands of entries received. He says “I strongly believe that animals should not just be locked up in small cages and transported as luggage, but that you must ensure your vehicle is of a good safety rating and Subaru is one of the best choices for this.

In keeping to their ‘Guided by Nature™’ philosophy, Field & Forest chose to partner with Subaru in recognition of both brands being driven by a love of and desire to embrace adventure, the natural outdoors, a love of nature, high-quality products, and genuine authenticity.

Marketing Manager for Field & Forester, Kelvin Westraat says “What better collaboration than to offer up a pet-friendly, capable and safe vehicle for nature lovers who want to explore the outdoors and feed their pets one of the best pet nutrition products the South African market has to offer.

“Partnering with Subaru for this campaign and being able to offer consumers the chance to win such a phenomenal prize is something we are extremely proud of. We’re thankful for the support we received from our loyal customers and retailers across the country. We also look forward to potential future collaborations with Subaru, while continuing to provide our customers with the highest-quality grain-free ultra-premium dog food they’ve come the trust and love.”

For Subaru Southern Africa, the opportunity to partner with South Africa’s leading premium Pet-centric dog nutrition brand provided the ideal opportunity for the auto brand to reach the pet owner market, many of whom are Subaru owners.

Nteo Nkoli, Marketing Lead at Subaru SA believes that the majority of pet owners consider the pet to be part of the family and therefore critical to Subaru to fully consider the safety and comfort of this furry family member.

He says “Very few automotive companies cater for this market. All vehicles in Subaru’s range offer accessories that cater specifically for pets. Our SUVs are also low enough to make it easier for these pets to jump into the vehicle without any assistance, and of course we have the safest vehicles globally for both humans and pets”.

Mr Roberts says “I look forward to being able to take my dogs where previously I was not able to travel to, and to chauffeur them relaxed in comfort and style”.

ENDS

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DOCS

docx 17 SEP 19 Subaru Winner Announcement.docx